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CRM Manager
June 23, 1992


2011-2015 Dregree in Politics and Public Administration
Universidad Complutense de Madrid

Work & Experience

November 2019 - June 2020 CRM Manager
Boss. Gaming

Integration from scratch of Optimove and creation of automated lifecycles for different markets . Archived a growth from 30 active players up to 90 active players in the period of 3 months. Creation of a CRM calendar with campaigns targeting churned, reactivated and active clients. Managed the content, bonuses and landing pages by myself and worked very close with the design team. Creation and launch of special campaigns for new game providers on the websites and Testing and helping to release special promotions created "in house" such as Daily missions, Lucky Player and Wheel of Fortune on

January 2018 - November 2019 CRM and Social Media Coordinator
Ellmount SA

Creating and testing promotional HTML emails, SMS, and push up communications in different languages for Performing segmentation and creating new target groups on a weekly and/or monthly basis. Helping to release new games in our back office and website. Creation of different kinds of bonuses such as free spins, cashback, reload bonus, etc. Use of internal and external bonus tools, and email software such as - NetEnt BO, Carma, Unbounce, Bannerflow and Optimove. Creating and updating weekly reports of our CRM campaigns. Creating and publishing social media posts on Facebook, Instagram and Twitter.

March 2017 - January 2018 Marketing assistant and content editor
Betjoy casino

Online content management with HTML and CSS, testing and enabling new games, assisting manager with campaigns and bonuses (free spins, cashback and rewards). Updating and managing our different player databases, segments and weekly reports. Translation of the promotional content from English into Spanish and Russian language. Assisting Casino Manager with tasks related to digital campaigns and social-media. Ensuring customer experience satisfaction in Spanish and Russian.

September 2020 Senior CRM Specialist