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About Candidate

‘m a Senior Marketing Director/ VP who’s been working in the iGaming sector for 18 years and general consultancy for fx-trading, e-commerce, retail, blockchain & fintech business.

In the last 20+ years I have led the marketing in multiple start-up and launches across the world; including the US.  This has given me a unique insight into what’s needed to successfully develop and grow a successful iGaming brand.

I build successful teams and mentor my people to ensure we all deliver our stated goals.

If you’re looking for someone with hands on experience, call me on 07841792203.  I look forward to hearing from you.

Regards

Mike Leys

Education

B
1981 BSC
UNISA

Work & Experience

V
June 2023 - Present VP Marketing (contract)
eSport Entertainment Group

Steadying the ship after multiple managers leaving the business and share price plummeting 1st. Optimising revenue channels - CRM and promotions 2nd. Introduce new product offering - sports and eSports. 3rd. Develop a new revenue model for both. 4th. Plan new player acquisition strategy; using channels - affiliate and direct. (Subject to release of budgets) 5th. Manage the iGaming division with the VP of Opps.