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Digital Marketing Director
October 9, 1991

About Candidate

  • Manage total Marketing Strategy
  • Create plan on media buy and paid ads
  • facililitates SEO
  • Manage affiliate marketing
  • funnel acqusition programs
  • CRM
  • Analyse sales trend
  • Competitor research
  • Social media calendar
  • PPC
  • SEM
  • Affiliate Marketing
  • Programmatic Ads


08-2019 - 06-2021 Masters in Business Administration
University of Santo Thomas
06-2009 - 03-2019 Fine arts Major in Advertising
University of Santo Thomas

Work & Experience

7-2018 - Presently employed Marketing Director

Analyze google analytics • Strategize what keywords will work for the company base on analytics and competitor research. • Optimization of website to be readable and easily understood by google standards. • Manage accounts partnered with the company • Create monthly content for the brands • Partner with different media outlet that the company will benefit from. • Manage Social Media accounts and customers email concern. • PPC (pay per click), SEM • Manage, design and optimize e-commerce sites • Lead Generation thru CRM, affiliate marketing. • B2B Marketing for offshore clients • Email Marketing thru Klaviyo and Mailchimp

07-2016 - 07-2018 Visual and Marketing Manager
Marks & Spencer

Manage daily sales activity. • Create a weekly report to see how sales are going every week. • Train Store Managers to be innovative and Creative in driving sales. • Manage Social Media accounts and customers email concern. • Oversee photoshoot for both still, and video images at a digital platform. • Design and track online sales for the brand's online shop and third party affiliates. • Manage Blog for event and new launch merchandise to entice customers, As well as partner with bloggers to help the brand's exposure. • Develop and implement new content. • Analyze Google Analytics and measure search engine optimization results. • Running reports to track growth and response rate per post or check ROI • Manage budget allowance for the whole year. • Support the organization's sales objective by creating new ways to entice a customer to the store by creating an exciting display. • Follow guideline that was given and adapt it to the local market. • Visit stores in the area that to closely supervise the implementation of guidelines. • Plan layout and design for new stores and renovating stores. • Manage Visual Merchandisers to adapt and implement guidelines. • Email marketing thru mailchimp

06-2014 - 06-2016 Visual Merchandiser
Golden ABC

Manage graphics and layout within the perimeter of the area that was given. • Submit design concept for window campaign every season. • Design and produce new materials for in-store ticketing. • Visit stores in the area that to closely supervise the implementation of guidelines. • Setup new store and store expansions.